Individual people, common beliefs
Lateral Group draws on the resources of four well-established businesses covering the entire spectrum of online and offline marketing and data services:
- Shift Click spans a full range of digital communications - email marketing, graphic design, web development and mobile marketing.
- Dialogue Solutions manages and executes campaigns and contracts in digital print, email and sms, with ‘trigger marketing' applications a specialism.
- Data Lateral offers a toolbox of services including data optimisation, database design and build, data analysis and strategy.
- Howitt is a leader in the production of print, direct mail and fulfilment. This ability integrates with key data services and advanced technology for maximum flexibility and responsiveness.
Lateral Group manages the data analysis and strategy teams and provides a single point of contact with the expertise you need in the other companies of the Group.
key people
| Nick Dixon | CEO |
| Rick Taylor | Finance Director |
| Jeremy Walters | Managing Director - Dialogue Solutions |
| Ruaraidh Thomas | Managing Director - Data Lateral & Shift Click |
| Gurdev Singh | Managing Director - Howitt |
| Nick Barbeary | Group Sales Director |
| Daniel Cross | Director of Strategy |



