Leading Integrated Communications Management specialist Lateral Group are seeking talented direct marketing experts and technologists to assist in the development and delivery of our services in North America. From our new US home in Boston, MA, we are assisting leading clients to enhance their customer engagement, by creating and delivering insight based, multi-channel communications programs and solutions. This expansion builds on our strong track record in the UK for delivering innovative and award winning marketing and technology solutions and also leverages a number of existing assets of our parent company DST Systems (NYSE: DST).
We are seeking the following roles within our growing team:
Account Director
Account Manager
Senior Presales Consultant
If this sounds like you and you have extensive analysis, direct/interactive marketing or marketing technology experience then please get in touch for more information.
Work closely with client management to understand the business requirement for the project, developing effective working relationships and ongoing management processes for the project. Define the deliverables, resource requirements and work plan for the project, and manage their development and delivery.
Create value for clients, our agency partner and the Lateral Group through the delivery of projects including:
- Preparation of tenders, pitches and proposals
- Delivering hands on analysis project and/or creating brief
- Working closely with internal and agency staff to develop leading marketing propositions and solutions for clients
- Evangelising the benefits of analysis and marketing data within the client agency and educating agency staff in their application
- Acting as a subject matter expert for analysis and data planning within the agency and the Lateral Group.
To support and work closely with a team of SQL developers working on a series of database projects, working to client brief to deliver a broad range of work (from simple data extracts; business reporting; through to full scale development projects)
Create value for clients and the Lateral Group through the management and hands on delivery of analysis projects including:
- Experimental design
- Designing analysis frameworks
- Designing analysis environments
- Predictive and descriptive analysis
- Developing customer segmentations
- Delivering reporting
- Delivering insight
- Presenting findings
