welcome to hi-definition marketing

individual people, common beliefs

Lateral is a group of unique individuals with vastly different skills, talents, personalities and backgrounds. But there are a few key things we all believe.

we believe:

  • - that marketing needs a great leap forward;
  • - that data is a unit of value;
  • - that marketing deserves better processes;
  • - in clarity and simplicity;
  • - in better results at lower cost;
  • - that serving clients well means treating people well.

To find out what we do, click here

our key people

  • Ruaraidh ThomasGroup Managing Director
  • Daniel CrossDirector of Strategy
  • Chris ParkinsonCompliance Officer
  • Nadja von MassowHead of Creative
  • Adam ManganSales Director - digital

Our Accreditations


Mobile Data AssociationThe Institute of Direct Marketing - Corporate MemberE-consultancyThe Direct Marketing Association