Overview and orchestration
Lateral Group provides the strategy and central point of contact, then orchestrates the activities of other Group businesses – Data Lateral, Dialogue Solutions, Howitt and Shift Click – as required.
We plan your campaign, manage the outputs and feed back the results to further refine strategy.
You have access to a full range of services to manage the channel diversity required in the face of consumers' fragmenting media habits.
How we help
We will:
- Help you source data from within your business or from outside sources, analyse it and use it
- Devise a strategy that will use the best channel or mix of them
- Provide and manage the channel-specific delivery tools you need
- Capture and help you profit from the data you gather from your campaign.
Total multi-channel menu
Lateral Group company capabilities span data hygiene and analysis services; email, web and mobile marketing; highly customisable print services, both web and digital: and contact centre capabilities.
We cherry-pick from this menu to create and execute the campaign we plan and monitor for you.
Lateral Group deliver campaigns that are:
- Built on customer insights - to ensure you say things that resonate, to people who are likely to listen.
- Delivered through the direct channel (or channels) your prospects are using.
- Personalised and customised so your communications are individual and relevant.
- Reinforced with multiple exposures and follow-ups across a variety of direct channels.
- Monitored with intelligence gathering and analysis to refine campaigns in progress and add long-term value through improved knowledge.
