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Keeping Conversations Flowing

Our creative skills leverage the many opportunities that our multi channel world presents.

Generate new opportunities that increase your customer and prospect communications efficiency and effectiveness

Equipped to develop, deploy and manage innovative communications solutions for the challenges that face marketers and brands as a whole.

Consumers now choose how, when and where they will engage with a brand. Understanding all the channels available to a consumer therefore - and how they can be integrated - is more important than ever

Marketing Technology

Along with hosting and document composition services scalable for the largest client or most demanding project, we offer a range of off-the-shelf packaged solutions. These can be configured to meet specific needs for marketing resource management, print management email deployment, or corporate democracy.

With extensive in-house development resources, we’re well equipped to develop, deploy and manage innovative bespoke solutions for specific challenges.

The services we provide include

MarketPower® (MRM)

MarketPowerLateral Group’s advanced marketing resource management platform enables distributed marketing and streamline collateral management, procurement, workflow and campaign management. Highly functional and flexible, MarketPower configures to your specific needs.

Find out more about MarketPower

SmartCast ASP

Our self-service email marketing and eCRM platform. Powerful SmartCast enables dynamic and triggered email broadcasting and management and lets you support your campaign with personalised landing pages and data collection forms.

Hosting

We offer stable and secure access to your marketing solutions with our hosting, web, application and database services.

Document composition

Our multi-channel document composition, management and proofing services can streamline the delivery of content-rich personalised communications and reduce the time to market.

iVote

Enables and integrates voting across multiple channels, both offline and online. Chosen by businesses in the mutual, investment, government and union sectors to streamline and reduce the costs of decision-making at AGMs, EGMs and in surveys.

Development

Major marketers have called on our resourceful and highly skilled team to develop award-winning bespoke solutions for the web, back office and mobile channels. Whatever the challenge, they find a solution.