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Generate new opportunities that increase your customer and prospect communications efficiency and effectiveness

Consumers now choose how, when and where they will engage with a brand. Understanding all the channels available to a consumer therefore - and how they can be integrated - is more important than ever

Our creative skills leverage the many opportunities that our multi channel world presents.

Equipped to develop, deploy and manage innovative communications solutions for the challenges that face marketers and brands as a whole.

Keeping Conversations Flowing

ICM Framework

Lateral Group specialises in combining data-led strategic insight with a comprehensive range of multi-channel online and offline outputs to optimise customer communications.
We act as the catalyst and can assemble a formidable package that will give you more control, simplify multi-channel marketing, reduce cost and improve ROI on your marketing investment.

Lateral Group takes a pivotal role in analysing data, creating strategy, managing online/offline outputs and then measuring the results to refine the strategy. We call this unique process Integrated Communications Management (ICM):

Lateral Group's ICM Framework

Lateral Group's ICM Framework


Integrated Communications Management (ICM) is a sustainable business model that provides:

  1. Improved information flow
  2. Revenue generation opportunities
  3. Sustainable savings
  4. Increased competitiveness
  5. Channel optimisation
  6. Faster speed to market
  7. Reduced waste and lower carbon footprint