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Keeping Conversations Flowing

Consumers now choose how, when and where they will engage with a brand. Understanding all the channels available to a consumer therefore - and how they can be integrated - is more important than ever

Our creative skills leverage the many opportunities that our multi channel world presents.

Equipped to develop, deploy and manage innovative communications solutions for the challenges that face marketers and brands as a whole.

Generate new opportunities that increase your customer and prospect communications efficiency and effectiveness

Dialogue Management

Lateral Group has designed and delivered award-winning campaign management solutions for some of the UK’s leading marketers. Our dialogue management solutions span all media – online (web, email, mobile) and offline.

Taking the broadest possible view and being totally impartial about channel choices enables us to achieve significant efficiencies for our clients. However, we also offer a supplier-neutral print management solution that can deliver significant savings on your print costs.

The services we provide include

CRM programme management (event-based trigger marketing)

We design, implement and manage automated marketing programmes that deliver consistent insight and optimised performance.

eCRM

We design, deliver and manage fully structured, targeted marketing programmes using digital channels.

Social media

We design and manage strategic and tactical marketing communications using the latest online and mobile technologies.

Search marketing

By optimising the visibility and performance of your websites, we increase the volume of high-quality traffic they attract.

Email marketing

 We’re experts at designing the processes, platforms and programmes that underpin targeted, measurable and responsive email communications.

Mobile marketing

We’re also leaders in developing and delivering SMS, MMS and APP-based mobile marketing communications campaigns and programmes.

Direct mail and postal management

We provide cost efficient, effective direct mail solutions that include data management, campaign design, print and production right through to fulfilment. For more information visit the IOS website.

Print management

Our supplier-neutral approach can deliver significant economies on your print costs. We offer a fully outsourced print management solution covering all your communications over all print channels. Confident as we are in our offering, we actually believe the future of print management lies in thinking more broadly in terms of ‘dialogue management’ ie. considering print alongside all the other communications options.

Little Book of Integrated Communications Management Little Book of MRM Little Book of Integrated Email Marketing

More insight is available in our Little Books series - free to order here.