Lateral Group has extensive experience in supporting CRM and customer projects, identifying and implementing programmes that add customer value and build ROI.
We’re also highly skilled with statistical modelling and data analysis, generating new opportunities to increase communications efficiency and effectiveness.
Our day-to-day involvement with marketing and communications also enables us to speak authoritatively when it comes to meeting the requirements of the regulatory minefield.
The services we provide include
CRM transformation consultancy
We can identify, evaluate and recommend opportunities to transform your processes and technical infrastructure to enable or enhance your CRM activity.
CRM programme planning
We can help you plan, design and integrate the core components of your CRM programmes, including mapping customer journeys and touch-points and preparing communications briefs.
Customer strategy
We help with executing your customer strategy projects – supporting you with setting objectives, benchmarking responses, tracking customer profiles etc.
ICM audits and consultancy
By auditing your communications processes in terms of Lateral Group’s proprietary Integrated Communications Management (ICM) model, we can identify valuable opportunities for improving the efficiency and effectiveness of your communications.
Marketing mix modelling
Using analytical models, we can predict and assess the interactions and impacts of the various elements of your communications mix.
Insight analysis
We can generate actionable customer insights through robust data analysis using a full range of tools including customer segmentation, predictive models and ROI scorecards.
Compliance and regulatory
Drawing on our extensive hands-on experience over a number of years, we can provide best practice advice on marketing and regulatory compliance in areas including data protection, the electronic communications rules and meeting environmental standards. We also provide data security consultancy services.
For even more insight, make sure you get hold of our little books – free to order here.
