- Lateral Group’s ICM Framework
Lateral Group offers an effective and efficient end-to-end Integrated Communications Management service (ICM) to many top UK brands. We help businesses integrate multi-channel communications to maximise response and ROI.
Combining consultancy, insight, database and creative agency services with dialogue management and powerful marketing technologies, Lateral Group helps you maximise acquisition, retention and sales opportunities.
Consulting and Insight
Lateral Group’s consultants and analysts look both inside your business at your systems and processes, and externally at customers and prospects. We help you find better ways to do things, boosting ROI by improving both the efficiency and effectiveness of your marketing and communications.
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Database Marketing
Data-driven marketing is the strategy that gives businesses the edge, and Lateral Group makes it work for you. We help you acquire and optimise data, and then provide the systems and solutions you need to transform that valuable raw material into competitive advantage.
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Dialogue Management
Don’t think print management: think dialogue management. These days, customers choose how, when and where they will engage with you. You need to use the communications channels they use – in the process exploiting the opportunities technology offers to reduce the costs of starting and maintaining customer conversations.
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Creative Services
Whatever channels customers choose, there’s one constant that defines the effectiveness of your communication: does it connect emotionally? Lateral Group’s creative services experts are skilled with meeting the differing demands of all the channels available today, but they never loose sight of that fundamental of human connection.
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Marketing Technology
With headcounts shrinking and pressure for better ROI continuing, marketing departments must embrace technology as the way to get more done for less. Lateral Group’s technology experts offer services, customisable packages and bespoke solutions that can automate processes, link different parts of your business better, and give you more marketing muscle.
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