If there were a way you could  increase outbound email marketing open rates by 50% and conversion rates by 350% – wouldn’t you want to know about it?

These are the sort of results that event-based ‘trigger’ marketing is achieving for Epson, JetBlue and many other smart marketers. How trigger marketing works, and why it’s so successful, are the subjects of our recently released Little Book of Trigger Marketing.
It’s one of three new Little Books recently released by Lateral Group. This latest batch also includes the Little Book of Multi-channel Design and an updated version of the first in the series, the Little Book of Integrated Communications Marketing.

Trigger marketing is about setting up automated systems that deliver marketing communications in response to something that’s happened. The range of events is potentially enormous – including events in customers’ lives like birthdays, events in the marketing relationship like purchase anniversaries, or even ‘non-events’ like uncharacteristic account inactivity for an extended period.

It’s not necessarily new – marketers have been responding to events a good while now. What’s different today is the technology and analytical software that can automate the process and make it even more intelligent and responsive.

Lateral Group is highly experienced in setting up and deploying trigger marketing campaigns. Share our extensive knowledge and see how Trigger marketing could work for you by ordering a copy of the Little Book of Trigger Marketing here.