Daniel has over 12 years experience within the marketing and technology arenas in both Europe and Asia Pacific.

With experience in the retail, entertainment, financial services and telecommunications markets Daniel has worked with many of the UKs leading brands and agencies in the development of CRM and interactive marketing initiatives. Key projects include; the launch and development of Microsoft's Xbox European CRM system, the establishment of O2’s email eCRM programme and the ongoing development and design of HSBC’s email marketing initiatives.

Daniel has a first class honours degree from Otago University (New Zealand) and an MBA from London Business School.