A more economical and efficient way of producing and delivering your marketing communications.
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a reference source for direct marketing practitioners implementing and producing campaigns that follow best environmental practice
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Today's companies know that to really make their marketing campaigns hit home, they need an integrated, multi-channel approach...
We're made up of four individual divisions, specialising in database marketing, digital media, campaign management and print management.
Our four divisions
We're all experts in our field and because of the unique way we're structured, we can offer a truly integrated approach. We're here to make your life easier, control and simplify your marketing programmes and get you a better return on your investment.
Welcome to Lateral Group.
Our Mission
- To create business value for our clients
- To grow a sustainable, profitable business for our clients, employees and shareholders
- To conduct business in an environmentally and ethically responsible manner
- To be at the forefront of thought leadership in our markets
- To always challenge
Little Book of MRM
The pressure on resource allocation continues. MRM can cut costs and improve marketing.
Find out how.
Newsletter
Download the latest edition of the Lateral Group Newsletter in the Library.
download the PDF
2009 Annual Report and Accounts
The first full year results of the combined businesses into the group structure.
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Adding value
Nick Dixon presents Lateral Group's ICM model for GMC News Lounge.
watch the video
12 steps of ICM
Getting the right message, to the right people, at the right time...
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