Our technology can generate extra revenue by using spare white space for cross-selling, up-selling or even third-party affiliate marketing.

It’s not limited to paper-based marketing either – working with our partner company Shift Click we can also add messages to electronic communications like email confirmations or web-based invoices.

We can add your transpromotional messages to virtually any paper-based mailing. We can include price-off coupons or leaflets promoting your own or other companies’ products.

Online applications, traceability and security

Working with Lateral Group's ShiftClick, You can also add messages to electronic communications like email confirmations or web-based invoices. They could be coupons for customers to download and print, or directions to a special promotional micro site.

Our security and audit processes ensure that the overriding task of revenue collecting isn’t compromised - expect 100% traceability.

Working with another Lateral Group company, DataLateral, you can also analyse your customers’ spending or lifestyle habits and target your transpromotional messages for maximum relevance.