The marketing industry never stands still, so we can’t afford to either. Being successful means thinking ahead and finding solutions with real staying power.
Investing in the future
It’s our integrated, forward-thinking approach that sets us apart. Because our sights are fixed firmly on the long term, we look to build strong relationships with our clients. We invest heavily in new technology, and we’re committed to operating in the most responsible ways we can.
We also look to add value to campaigns by linking with other companies within Lateral Group, such as Data Lateral and Shift Click. Taking advantage of their expertise in data handling and digital marketing, we can generate new opportunities and maximise response rates.
Exploring technology
Because technology is advancing all the time, we can take advantage of new systems and new opportunities. We maintain an ongoing focus on developing our database and digital capabilities, as well as any extra services that can help our clients manage their costs and generate higher revenues.
Committing to quality
We’re accredited with the BSI (British Standards Institute) for attaining and maintaining the QMS ISO 9001:2000 EMS quality standards. We are also a member of the DMA (Direct Marketing Association) and are represented on several DMA Councils.
Making big promises
We take corporate social responsibility very seriously. We’re committed to good governance, the welfare of our staff and the integrity of the work we do for our clients. We’re also acutely aware of our responsibilities in managing waste and minimizing our impact on the environment.
Among our green credentials we were the UK's first direct mail production company to be accredited with the FSC (Forest Stewardship Council) environmental Chain of Custody. We also hold the EMAS and ISO 14001 Environmental Management System and PEFC (Programme for the Endorsement of Forest Certification schemes) accreditations.
