Marketing Communications Management
Lateral Group's unique model breaks the process of multi-channel marketing into ten distinct steps.
Lateral Group takes a leadership role, analysing data, providing strategy, managing offline/online outputs and measuring the results to refine the strategy.
We then draw on the resources of individual companies in the group as required. We assemble solutions covering as many of the ten steps as your project requires.
Underpinning the whole process is a philosophy of focusing on the individual – putting them at the heart of the campaign and using channels strategically to create an inter-connected customer journey.
Here's how our model works, and how the various Lateral Group companies can fit in.
