In a world where people are being bombarded with marketing messages all day long, the ones they’re most likely to take notice of are the ones that are personal and relevant to them.

And new media channels like email and SMS are as personal as it gets. We can dovetail these channels with traditional communications like direct mail, or use our Infrasteam technology to create and automatically send customised messages and links to unique web pages.

The growth of new technology – specifically the internet, CRM and digital communications – means that pure above the line activity is no longer the most effective route to market.

To cut through the clutter, your communications need to be targeted and highly relevant. New media channels, such as email and SMS, are as personal as it gets.

But having access to new technology is not enough to guarantee success. It’s what you do with it that really counts. And that’s where we come in.

The ability to dovetail traditional communications like digitally printed direct mail with new media channels, such as email, SMS and personalised web pages, is an increasingly important part of an integrated marketing campaign.

With our innovative Infrastream solution, for example, you can create and automatically dispatch a customised email or text message to an individual, which contains a personalised URL. When they click on this link, it directs them to a customised web page, which contains content that is specific to a special campaign and to their particular needs and wants. This also allows individual response rates to be tracked.

Infrastream

Using our trigger marketing service, the submission of an online request for further information could also generate immediate production of a customised brochure, which is digitally printed and dispatched the same day.

Now that’s how to really grab your customers’ attention!