A wealth of customer data is available already, and the rise of new media channels will give us access to more information – and opportunities – than ever before.
Data that delivers.
Our services include data optimisation, database design and build and data analysis – all specifically designed to help you break down barriers and connect with your target audience. In the 15 years we’ve been in business we’ve built up a great deal of experience in a range of sectors including retail, fast-moving consumer goods, telco’s, mail order, not for profit and financial.
Data optimisation
We’re committed to good data hygiene – eliminating the errors and duplications that could have a negative impact on your campaign. We’ve been developing and refining our data hygiene processes for more than a decade, so we’re well qualified to clean up your mailing lists and seriously reduce waste. Data suppression – removing those who’ve moved or are obviously inappropriate targets – is an important part of our service too. To deliver the most thorough service possible, we check your database against files from a huge range of third-party and industry sources. READ MORE
Data analysis
Here, we can help you understand what data is available, and what would best suit your needs. Working with our Lateral Group partner businesses Dialogue Solutions, Howitt and Shift Click, we can then help you use this data in the most appropriate way via direct mail, email, outbound call-centre or mobile communications. READ MORE
Data acquisition
Here, we can help you understand what data is available, and what would best suit your needs. Working with our Lateral Group partner businesses Dialogue Solutions, Howitt and Shift Click, we can then help you use this data in the most appropriate way via direct mail, email, outbound call-centre or mobile communications. READ MORE
Database design and build
Many marketers are looking beyond purchasing lists to generate their own purpose-built prospect pools. We’ve done this for a number of our client with excellent results, and we can do the same for you. We can help you identify and acquire promising data sets from various sources, including the public domain, third-party suppliers or from your own tailored data-acquisition programmes, such as questionnaires and sales promotions. READ MORE
Prospect pools
Many marketers are looking beyond purchasing lists to generate their own purpose-built prospect pools. We’ve done this for a number of our client with excellent results, and we can do the same for you. We can help you identify and acquire promising data sets from various sources, including the public domain, third-party suppliers or from your own tailored data-acquisition programmes, such as questionnaires and sales promotions. READ MORE
