protecting powerful assets

Suppression

Suppression is the removal of inappropriate persons and absentees from your central database. It prevents wastage and creates more cost-effective campaigns.

It is estimated that the direct marketing industry wastes over £95 million each year by mailing to people who are either deceased or have changed address.

We can ensure that your CRM database is automatically suppressed regularly to avoid wasted marketing communications to incorrect addresses and customers who will never be receptive to your message.

To ensure a level of suppression broad and deep enough to return the highest possible level of service, we use suppression files that include:

• The Millennium Group
  • Mortascreen
• Royal Mail
  • National Change of Address Register (NCOA)
  • Universal Suppression File
• The REaD Group
  • Xpression
  • The Bereavement Register (TBR)
  • Goneaway Suppression File (GAS)
  • Business Suppression File
• Experian
  • Gone Away File
  • Deceased File
• Acxiom
  • Purity
• Equifax
  • disConnect
• DMA
  • Mail Preference Service
  • Telephone Preference Service
  • Corporate Telephone Preference Service
  • Baby Mailing Preference Service

To find out about database design and build, click here.