protecting powerful assets
Customer profiling
The main aim of profiling is to identify who your best customers are, often with a view to acquiring new potential customers who fit a similar profile.
Using a range of ever growing in-house and third party data sets, we are able to qualify your ‘best’ customers and then categorise them into pre-defined types so that they can be matched as accurately as possible to the available details of potential customers.
By combining our processes with your customer information and industry leading data sets, we can help to expand your customer base and develop growth-focused marketing strategies for your business.
The third party data sets we use include:
- Mosaic
- Cameo
- Acorn
- Personicx
- Credit data
- Land Registry data
- Council tax band data
experience and expertise in:
- Data hygiene and de-duplication Detecting and correcting or removing erroneous details and duplicate records - find out more...
- Suppression Removing inappropriate persons and absentees from your database - find out more...
- Database design and build Using advanced techniques to ensure performance, security, stability and scalability - find out more...
- Customer profiling Expanding your customer base and developing growth-focused marketing strategies - find out more...
- Marketing analytics Delivering valuable insight into customer trends and behaviour - find out more...