Lateral Group consultants and data analysts provide independent, professional advice to help businesses to ‘sell more stuff’ and achieve their marketing goals. Our creative services teams originates or adapt concepts, design and copy, purposing it for specific communications channels. Our system architects develop platforms that connect disparate data sources into a single customer view then execute campaigns efficiently and collect response data for further analysis – completing the communications loop.
Lateral Group is a specialist agency division of IOS (Innovative Output Solutions Ltd.). IOS is a one-to-one communications production company with turnover in excess of £180m, employing over 1,600 people throughout the UK.
IOS is wholly owned by US-based DST Systems Inc which provides sophisticated information processing and computer software products and services to support the mutual fund, investment management, insurance, brokerage and healthcare industries. DST is headquartered in Kansas City, Missouri, and is a publicly traded company on the New York Stock Exchange.
