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Our creative skills leverage the many opportunities that our multi channel world presents.

Generate new opportunities that increase your customer and prospect communications efficiency and effectiveness

Consumers now choose how, when and where they will engage with a brand. Understanding all the channels available to a consumer therefore - and how they can be integrated - is more important than ever

Equipped to develop, deploy and manage innovative communications solutions for the challenges that face marketers and brands as a whole.

Keeping Conversations Flowing

Mike Cavers joins Lateral Group from The Marketing Store

Lateral Group, the multi-channel marketing service provider, announces the appointment of Mike Cavers as their first Executive Creative Director.

Heading up Lateral’s creative team, Cavers will play a key role in linking Lateral’s data and insight teams with the creative process; to ensure an exceptional standard of highly targeted, consistent, creative execution across all relevant media channels. read more

IOS acquires Lateral Group to broaden product offering

Innovative Output Solutions (IOS), a U.K.-based subsidiary of DST Systems, Inc. (NYSE: DST), is pleased to announce the acquisition of Lateral Group Limited (“Lateral Group”). Lateral Group is a U.K. Company with operational facilities located principally in London, Nottingham and Edenbridge, and is engaged in integrated, data driven, multi-channel marketing. read more

Lateral Group announces…

Great News! In the past two weeks Lateral Group have been listed in two influential and industry leading reports. read more

Lateral Group results demonstrate continued growth in 2009

Lateral Group, the integrated communications management company, has increased its profit by 9.4% year-on-year despite the challenging economic environment of the past 12 months. Lateral Group companies, Data Lateral, Shift Click, Dialogue Solutions and Howitt, posted a combined EBITDA of £4.67m for 2009. read more

Media Lateral Launches

New company within Lateral Group offers online trading for media owners and agencies

Media Lateral, which will provide an online media trading platform for inserts supported by a print management solution, has launched this week. The service aims to drive read more

IoD appoints Dialogue Solutions to handle print

The Institute of Directors (IoD) has tasked Dialogue Solutions, part of the Lateral Group, with handling its print solutions. The appointment solidifies the relationship between the IoD and the Group, which also provides data management services for the organisation through its Data Lateral business. read more

Lateral Group unveils ‘ICM ASSESS™’

Lateral Group, the multi-channel marketing service provider, will reveal the launch of ICM Assess™, an interactive diagnostic tool for businesses at this year’s mediaPro conference. read more