Little Book of Marketing Resource Management

It may seem the worst possible time to start talking about investing in new systems. But marketing is getting swamped trying to create and deliver messages for more products and variants, using more channels and more customisation than ever. This is exactly what Marketing Resource Management (MRM) is about, and why, in today’s tough business environment, this Little Book is so timely.

Little Book of Integrated Communications Management

Channel proliferation makes marketing more complex. Businesses need to mix channels to keep up with customers’ preferences (if you know what they are). That’s where data comes into frame. This Little Book outlines a comprehensive framework for the new order of communications, an integrated model with tremendous potential for stripping out costs and improving returns.

Little Book of green dm

'Green' DM may seem an oxymoron. In reality, businesses can significantly reduce the environmental impact of their direct marketing, and this Little Book shows you how. Amongst other things it discusses the new PAS 2020 specification, 10 environmental aspects you could be doing better, and how you can protect your business from allegations of 'greenwashing'.

Little Book of Integrated Email Marketing

Email is just one part of the communications mix and it works best when it is integrated with the rest of your marketing. This Little Book tells you why you need to be better at email and ways you can improve. It also discusses how the rise of social marketing affects your approach, and how your business can implement email integration and benefit from it.

Little Book of Print Management

Supply chain optimisation (getting the ‘same for less’) can’t keep delivering the level of savings print managers have achieved in recent years. Switching mindsets to achieving ‘more for less’ is the solution – and the key is an integrated perspective of communications. This Little Book shows what that means in practice, and how it saves you money on print.