Making real sense of data is a liberating, energising process

Learning from what data tells us, we make more creative, effective use of it.
Delivering communications of unprecedented relevance to the right people, in the right way at the right time.

We call what we do end-to-end Integrated Communications Management. Mixing human insight and technological innovation it drives our belief that the benefits of harnessing data should be understandable and accessible to everyone.

It's what makes us simply more engaging.

Lateral bolster Creative Team with key hires

Lateral Group has continued the expansion of its creative offering to meet the customer engagement needs of its clients. Owen Clarke, Art Director, and Nick Kay, Copywriter, join to form the newly-created senior integrated creative team. They have a wealth of experience working within major agencies such as Saatchi & Saatchi, Dare, Dentsu, and Dunnhumby, with clients that include Millets, Tesco Clubcard, Canon, T-Mobile, Pizza Express and Dove.

Simon Barna, Digital Designer also joins after working on Coca Cola at McCann Budapest. Prior to this, he was at strategic brand design company Ludic Group where he worked on Barclays, Rio Tinto, BBC and Fujitsu.

All three will report to Mike Cavers, who became Lateral Group’s first Executive Creative Director earlier this year, with a remit to build an integrated creative department for Lateral that will deliver data driven creative campaigns and programmes across a broad client base.

Mike Cavers said: “Because we are building a more agile creative offering that truly embraces data, digital and technology – it’s great to attract talent like Simon, Nick and Owen, who have experience in delivering successful campaigns in this space.”

3 x Shortlisted!

Lateral Group were recently shortlisted for three awards at The Marketing Week Data Strategy Awards. We were finalists in the Financial Services, Email Marketing and Not-for-Profit categories for our work with Lombard on the 'MarketPower for Email' project and with The Department of Health on the Games4Life programme.

Direct Line Group were also been shortlisted in two categories for a great project they worked on with Lateral Group as one of their strategic partners.

Lateral Group in 3 minutes

"Having all of that in one place, in one organisation, I think is our biggest USP"

Lateral Group bolsters senior team with 'Big Data' appointment from Lloyds Banking Group

We are pleased to announce that we are continuing our expansion with another senior hire.

James Londal has been appointed as Head of Data Commercialisation, focusing on data analysis and monetisation across the Group. James joins Lateral Group from Lloyds Banking Group where he specialised in developing data commercialisation projects on large-scale data sets.

With more than five years of experience in senior analysis and data monetisation roles, James has worked across a portfolio of leading financial service institutions including Barclaycard and Visa.

This new hire continues Lateral Group’s expansion, following other recent senior appointments, in addition to Lateral Group’s move into the US market supported by parent company DST Systems.

Daniel Cross, Global Director of Strategy at Lateral Group, comments: “James is a fantastic and welcome addition to the team. Data is the lifeblood of the industry and James’ expertise in the financial services industry will strengthen our existing offering in customer engagement, providing vital data insight to create and deliver profitable data-driven campaigns”.

Lateral cements expansion with senior hires

Lateral Group are delighted to announce the expansion of our senior team with two high profile appointments.

Marc Michaels, the former director of direct and relationship marketing and evaluation at COI, joins Lateral Group from November to support and develop client activity across the group. He boasts more than 26 years’ experience in delivering direct mail, door drops, email marketing, fulfilment, CRM, and campaign evaluation across a host of Government departments including Health, the Department of Work and Pensions and Ministry of Defence. Dealing with clients up to ministerial level, Marc was a valued contributor to the Westminster process, leading the push for better communications evaluation and was also the lead author of the Better Practice for Government Contact Centres. His arrival at Lateral Group boosts the firm’s growing public sector department and he will use his experience and knowledge to oversee all activity in the Government and Not for Profits sectors.

Peter Anderson has been appointed as head of planning, with responsibility to oversee and underpin all planning activity across the agency. He joins from Publicis Chemistry and has built a wealth of experience at global agencies such as Saatchi & Saatchi, Agency.com and DDB. During 12 years in the industry, Peter has built an impressive client portfolio that includes Toyota, Procter & Gamble, BUPA, Mercedes and Virgin Media.

These hires follow the appointment of Mike Cavers as Lateral Group’s first executive creative director earlier this year. Mike has more than a quarter of a century’s experience in working in some of the UK’s most awarded creative departments including BBH’s Limbo, TBWA\Payne Stracey, Public Dialog and Chemistry.

Jason Cromack, CEO at Lateral Group, comments: "We’re thrilled to welcome Marc and Peter to the team. Their world class experience, along with that of Mike Cavers, complements our position as an innovator in customer engagement. Their collective expertise will help us to continue to grow the business by combining data insight and creative thinking that is grounded in solid planning to deliver dynamic integrated campaigns for our clients."

New pad, still business as usual

We’ve recently moved into bigger and better new offices in Park House, Finsbury Circus. Our parent company, DST Systems, is just round the corner in Moorgate – and we’re loving the extra space.

These are exciting times for us as we expand our creative offering. We’re bringing in new creative talent so that we can keep providing you with effective creative solutions.

Our new office is specially designed for open, collaborative working, with break out spaces, meeting booths, hot desks, wifi – not to mention some rather funky furniture. We look forward to showing you around.

Lateral Group appoints Mike Cavers as Executive Creative Director

Lateral Group have appointed Mike Cavers as our first Executive Creative Director.

Heading up our creative team, Cavers will play a key role in linking Lateral’s data and insight teams with the creative process; to ensure an exceptional standard of highly targeted, consistent, creative execution across all relevant media channels.

Cavers brings with him over 25 years experience in building and developing some of the most awarded creative departments in the UK from BBH’s Limbo and TBWA\Payne Stracey to Publicis Dialog and Chemistry.

He joins from The Marketing Store, where he was Executive Creative Director Europe – working across accounts including McDonald’s, Britvic, Shell and Vodafone.

Jason Cromack, CEO at Lateral Group, comments:

“Mike is arguably one of the most experienced and awarded creatives in the marketplace. We are delighted to have him on board in a move that demonstrates our commitment to becoming a leading integrated marketing communications agency.

“His appointment reinforces our commitment to delivering highly creative and targeted multi-channel campaigns that works seamlessly with our successful insight and data offering.

“With Mike on board we hope to build a recognised, award winning multi-channel creative agency, delivering inspired and very relevant creative messages to our clients.”

Mike Cavers says:

“I’m really excited to be able to have the opportunity to build a creative offering around one of the strongest data offerings in the market, especially with the ability to have data and digital at the heart of everything we do either in the on or off line arenas.”